Icecream
Billionaire Boys Club, founded by Pharrell Williams and Nigo in 2003, is a globally recognized clothing, accessories and lifestyle brand, whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. As the brand has morphed to continuously lead and define fashion, we have built a universe from the foundation of Billionaire Boys Club to form ICECREAM, Bee Line and Billionaire Girls Club.
The brands’ DNA are fueled by Pharrell’s aspirational motto and our brand mantra, “Wealth is of the heart and mind. Not the pocket.”
