St. John is updated classics, timeless. Clothing that is elegant, effortless, and chic. The brand is decidedly American in its heritage, started in California in 1962 based on the premise of a simple, yet elegant knit chemise. The simplicity and elegance of the original chemise looks as modern today as it did in 1962. Over the years, the brand has transformed, but the basis for the collection remains the same today as it did from the very start - great looking, updated classic styling that appeal to women all over the world.