In its complementary duality, Blumarine speaks a plural language, therefore inclusive and attractive to every woman.
Femininity is not a formula. It is a constantly evolving harmony of contrasts, a story of reconciled opposites.
Like a wild rose that grows in nature, Blumarine blooms from this assumption.
Initially, the seeds were planted by a mother and daughter, nurtured by their constant dialogue.
That complementarity and contrast of opposite personalities remains: the present updates tradition, but the roots are there.
Blumarine is not static: femininity never is.
Blumarine has as many facets as there are petals and thorns of a rose.
Blumarine speaks to the romantic and the dreamer, the sensual and the angel, the femme fatale and the seductress.
I am in every woman, at the same time.
Clothes are the words women use to express and interpret their multiple selves. Blumarine offers women a unique and dual vocabulary.
Romantic sensuality is the watchword. Or is it sexy romance?
It makes no difference: one completes the other. One compensates for the other. A rose, after all, has its thorns. It smells like heaven but it is as tearing as hell.
Seduction for Blumarine is contaminated by romanticism, just as the depth of romanticism hides a sensual core.
It is about the senses, because beauty asks to be celebrated in any way and wherever it is, in the round.
This ability to free the senses and enjoy beauty in its many forms is deeply Italian. It is a question of taste.
The wild rose grows in a secret, Italian garden, but its petals fly everywhere.