‘Contemporary adornment for the observing eyes.’
SWEETLIMEJUICE is a luxury fashion jewellery brand founded in 2019, the powerhouse of ideas and experimental craftwork based in London.
All of SWEETLIMEJUICE’s pieces are handcrafted by artisans across the capital. Each stage of the process is meticulous, from the use of sustainable sterling silver, through to the sourcing of ethical gemstones
As a brand, the focus is placed on the need for innovation and re-interpretation of traditional handcrafting techniques, the result of which is inimitable, gender-  uid and thought-provoking contemporary luxury. An echo of questions asked during the design process can be found in the pieces. This charter is epitomised through the signature ‘stone swaddling’ technique, bolstered with a treasured personal bonding between maker, wearer and object.
Designer Simpson Ma chose to foster his burgeoning inquisitive nature by undertaking studies in Fashion Jewellery at the London College of Fashion, during which he won the Swarovski Innovator Competition 2017, the submission for which was the  rst iteration of the ‘stone swaddling’ method.
Motivated by this, SWEETLIMEJUICE’s  rst capsule collection came to be, fuelled by a pure desire to question, answer, and the innate need to make. Seeking to foster memories, to create pieces that evoke more than exist, SWEETLIMEJUICE can be found in the curated selection of many, bringing unique adornments to individual bodies the world over.


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